Step 1: Briefing
During the briefing process, as much information as possible is gathered. Expectations and objectives are discussed, as well as a timeline and schedule.
Step 2: Research
Research is conducted on competitors to obtain a competitive overview. Information on the market is also sought as well as current and future trends.
Step 3: Brainstorm
Brainstorming draws together the information from the briefing and research. Select elements are tied together to convey a message to your audience.
Step 4: Mock-Ups
Mock-ups are rough sketches which materialize the ideas that have been previously brainstormed. Variations of key elements are positioned and arranged.
Step 5: Creation
Once a sketch is selected, variations of that design will be created. Client feedback is a crucial part of this step before final presentation of the design.
Step 6: Presentation
A final review and presentation of the end product and design. Once the green light is received from the client, final delivery begins in the desired final format.
Step 7: Delivery
A variety of print formats will be provided and/or the final design will be submitted directly to a printer or third party, depending on agreement established.